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AppExchangeAudience Lifecycle Management for Salesforce
Campaign Audience Builder brings audience segmentation, activation, governance, and measurement into one Salesforce-native workflow. Start with the audience you need, keep it current, and learn what creates impact.Build, activate, manage, and improve campaign audiences in one Salesforce-native workflow.
Campaign Audience BuilderWithWithoutWithoutWithContact 
Case
Campaign MemberCampaign
Opportunity
Opportunity ProductProduct
ContactCaseCampaign MemberCampaignOpportunityOpportunity ProductProduct
You
Find contacts with €100k+ open opportunities and products. Exclude active cases and existing campaign members.
Find €100k+ open opportunities with products. Exclude active cases and campaign members.
Done. I mapped the Salesforce relationships and tested the audience.
Done. Salesforce relationships mapped and audience tested.
- 01SegmentDefine the audience
- 02ActivateLaunch campaigns
- 03ManageKeep control
- 04MeasureLearn what works
Flexible solutions for every audience challenge.
From complex data to clear campaign impact — CAB helps teams keep audiences accurate, active, governed, and measurable.
See the audience lifecycle hands-on in Salesforce.
Watch webinar
CAB Academy
Audience operations you can rely on.
Powering businesses of all sizes.Run your audience management on a reliable tool that adapts to your needs.
Turn audience work into a streamlined Salesforce workflow.
Book a demoReal teams, real workflows: from an annual mailing that took a day to segments that build themselves — see what audience work in Campaign Audience Builder looks like in practice.
96×faster annual-booklet segmentation
8 hours → 5 minreported audience preparation time
One workflowfrom Salesforce data to campaign activation
Minutes, not daysfrom idea to ready-to-send segment
Zero exportsaudiences stay inside Salesforce
Reusable segmentsfor every future send
Auto-refreshon your schedule, no manual upkeep
Fewer sync errorsthrough clean, validated members
On pointoutreach always hits the current base
Any objectaccounts, cases, custom data combined
No codebuilt entirely in the visual canvas
Independent teamsmove without waiting on IT
Built for every industry that runs on Salesforce.
From lean nonprofit teams to organizations with thousands of licenses — CAB adapts to the data, processes, and controls behind your audiences, whatever your industry calls them.
Donor and member audiences from program, giving, and engagement data — without a data team.
Customer and site audiences across contracts, meters, and service regions.
Governed, compliant segmentation across households, policies, and portfolios.
Distributor and account audiences built on complex B2B object models — at any volume.
Product-led and sales-led motions combined: usage, trials, and accounts in one audience.
Constituent and stakeholder outreach with the controls public institutions require.
Retailer, shopper, and loyalty audiences that keep pace with fast-moving campaigns.
Student, alumni, and applicant audiences across recruitment and advancement.
Subscriber and viewer segments across titles, channels, and engagement tiers.
“Campaign Audience Builder is fantastic. We've found it to be a really useful, intuitive tool. On the surface it's simple, has an easy-to-use UI, but it actually has a lot of power hidden behind it, too. It even enabled us to close gaps where standard Salesforce simply lacks the functionality. Would 100% recommend.”
“We can confidently say that Campaign Audience Builder has transformed the way we handle audience segmentation. The intuitive Point-and-Click feature was so easy to use. The user-friendly interface makes the process smooth and efficient, allowing even those with limited technical expertise to navigate and customize their audience effortlessly.”
“Campaign Audience Builder can only bring advantages to each business! While very simple and straightforward to use, the tool allows for extremely precise segmentation. Campaign Audience Builder adapts perfectly to each Salesforce environment and makes work so much easier.”
Extend the way audiences work.
Adapt Campaign Audience Builder to your business needs with flexible features.
Manage the complete audience lifecycle.
Keep every audience accurate, activated, governed, and measurable from start to finish.
Reliable performance for every audience.
Run high-volume segmentation, activation, and measurement without compromising speed or control.
200M+segmented results per month
50k+audiences built
100k+activations
Beyond the standard.
Campaign Audience Builder grows with your requirements — from smart background processing to custom actions and individual filters.
Async Mode. The smart engine automatically detects large data volumes and switches from synchronous to asynchronous processing — the job completes performantly in the background, no matter how big the audience is.
Flow, Apex & API integrations. Build custom actions beyond Campaign Audience Builder’s standard functionality — for example, segment your audience and push the result set via Apex and APIs straight to third-party tools like Mailchimp.
Custom Filters. Go beyond standard fields: technical teams package complex logic as governed filters with business-friendly parameters — usable in the builder like any other rule.
Questions, answered.
Everything you need to know before segmenting and activating audiences in Salesforce.
Campaign Audience Builder works with standard, custom, and managed-package objects and fields in Salesforce Core. This includes Leads, Opportunities, Quotes and Orders in Sales Cloud, Cases in Service Cloud, and data from other core-based clouds such as Nonprofit Cloud and Automotive Cloud. External databases and standalone platforms such as Marketing Cloud or Data Cloud cannot be used directly as segmentation sources. You can, however, send audiences built in Salesforce Core to Marketing Cloud through CAB’s integration.
Yes. Unlike Salesforce Report Builder, CAB can add more than 50,000 records to Salesforce Campaigns—and transfer audiences to Pardot or Marketing Cloud through its native integrations. CAB has no fixed data-size limit and can handle millions of records. CAB automatically checks both the data it needs to scan and the size of the resulting audience. When either reaches a certain threshold, it switches to asynchronous processing, handling the records in batches in the background. You receive a notification in Salesforce when processing is complete.
No. CAB runs directly in Salesforce Core, for example in Sales Cloud or Service Cloud. You can build audiences and add them to Salesforce Campaigns without either marketing platform. If you also use Pardot or Marketing Cloud, CAB’s optional integrations let you transfer those audiences to your marketing platform.
CAB’s managed package builds and evaluates audiences inside your Salesforce org. Installing CAB does not give us access to your Salesforce data. CAB is listed on Salesforce AppExchange and has passed the Salesforce Security Review. We do not provide a separate SOC 2 certificate for CAB. Cabby does not access your customer records. When enabled by an administrator, it uses your org’s structure—such as object and field definitions—to help build segmentation criteria.
No coding or SOQL is required to build audiences. You work visually with objects, relationships and field filters in a point-and-click interface. You should know where the data for your audience is stored—for example, which Contact field holds an opt-in or which related object records a purchase. Initial installation and permission setup are separate steps, covered in the setup guide.
CAB is available in Free, Advanced, Professional and Ultimate editions. Free lets you build unlimited audiences and add them to campaigns five times per month. Advanced adds unlimited executions and more advanced segmentation options. Professional adds automation and integrations, including Scheduling, Cleansing, Pardot and Flow & Apex. Marketing Cloud Integration is available as an add-on for Professional and is included in Ultimate. Ultimate also includes priority phone support, a dedicated success manager, four dedicated training sessions per year and roadmap priority.
Yes. You can test the Professional Edition without a time limit in development and sandbox environments. In production, you start with a free 14-day Professional trial and then move automatically to Free, with no automatic paid upgrade. Free includes unlimited audience building and five executions per month. Only adding an audience to a Salesforce Campaign counts as an execution; building, editing and calculating audiences do not. After five executions, campaign additions pause until the monthly reset.
Setup takes about 15 minutes on average: install the package, assign permission sets and complete the initial setup flow. The written setup guide walks you through each step. If you prefer help, we offer a free guided setup session, with no setup project or additional setup costs. Paid editions—Advanced, Professional and Ultimate—also include a free one-hour key-user onboarding webinar that your future CAB users can join.