100+ satisfied customers

Meet Campaign Audience Builder

Meet

CAMPAIGN

AUDIENCE BUILDER

Campaign Audience Builder

See how it works in 60 seconds 🕔

Campaign Audience Builder turns Salesforce into a powerful segmentation engine — no code, no queries. Build even the most complex audiences in minutes, using any object or field. Then sync them instantly to Salesforce Campaigns, Pardot, Marketing Cloud, or your preferred third-party tools. It’s segmentation that’s fast, flexible, and built for real marketing and CRM teams.

Ready to see it in action?
🚀
Book a personalized demo — no commitment, no pressure.

No-Code
Segmentation

Automation and Cleansing

Salesforce
Native

Marketing Cloud & Pardot Integration

Lightning
Design

Extend with Salesforce Flows

Use Cases

Supercharge your segmentation and audience processes for optimal return on invest.

Show All
🎯 Sounds familiar?
Let us show you exactly how Campaign Audience Builder solves it.
Get a free segmentation walkthrough — live and tailored to you.

Book your personalized Demo

How Campaign Audience Builder helps you

Save tons of time, maximize efficiency and optimize your targeting.

Accelerate and automate your segmentation process

Save hours and days of work each month. Build audiences in minutes without code or queries thanks to the intuitive user interface.
Keep your audiences up-to-date. All done for you automatically in the background. Say goodbye to manual and redundant tasks.
No more time-consuming workarounds. Easily segment audiences with complex and nested criteria.

Maximize the efficiency of your Salesforce users

Enjoy user independence. Your business users don’t need IT or data analysts anymore to create their audiences.
Set up fully integrated and automated segmentation processes. Take out the guess work and manual actions.
Limits belong to the past. Define precise target audiences to nail your communication and to raise your conversion rates.

Prevent technical debt to keep your system healthy

Get rid of your countless helping fields and automation on Account and Contact to use report builder for segmentation.
Native, out-of-the-box integrations to Pardot and Marketing Cloud provide seamless data flow.
Point-and-click segmentation instead of Coding, Queries or custom development.

Who can benefit from Campaign Audience Builder?

One tool, many beneficiaries.

01

Marketeers

Accelerate audience segmentation and efficiency

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Marketeers
Less or no dependencies to the IT team. Don’t wait until your tickets are resolved. You can now do it all by yourself.
Save time! No more manual, redundant work on segmentation tasks that can and should be automated.
Be the master of segmentation in Salesforce Core. Easily transfer your audiences to Campaigns, Pardot or Marketing Cloud.
02

Admins / Devs

Enable your users with a powerful segmentation engine.

Admins / Devs
Free up time for your core tasks instead of answering and solving segmentation requests from the Marketing team.
Build custom audience actions for your end users with Flows. Let them update audiences or create related records.
Create a fully automated segmentation process. Define segmentation criteria and set up automation for data transfer.
03

Architects

Design flawless system architecture without hurdles or performance loss.

Architects
Keep your data model clean. Don’t replicate segmentation-relevant data on contact or account level just to use reports on it.
Avoid or get rid of automation that just exists to update fields on objects where this data doesn’t belong.
Marketing requirements don’t impact your system architecture and business logic.
04

CIO / CTO

Save your budget and create more time for the important tasks of your teams.

CIO / CTO
Save tons of money compared to Data Cloud. If your core data is in Salesforce there is no need to implement a whole new platform.
You don’t have to spend effort and resources on custom implementations to cover segmentation requirements.
If you’re using the Pardot Custom Object Integration to get a bit more data points, you should use Campaign Audience Builder. Its cheaper and much more powerful.

Why Salesforce Teams
Choose Campaign Audience Builder

Backed by measurable data — quicker execution, fewer bottlenecks, and happier teams.

* Based on a 2024 survey of Campaign Audience Builder users across SMB, mid-market, and enterprise organizations.

8x faster

Audience segmentation on average.

53% less time

spent managing campaigns.

4.5h saved/week

per user on segmentation tasks.

23% fewer IT tickets

from marketing teams.

Real Stories. Real Results. Real Fast.

Don’t take our word for it — here’s what customers are saying.

Nick Letham
Senior Email Marketing Manager
Intuitive, powerful, and packed with value
“It’s simple, intuitive, and hides a lot of powerful features under the hood. We were finally able to close gaps where standard Salesforce fell short.”
Kelly Langer
Sales Intelligence Leader
Fast, easy & precise segmentation.
“Campaign Audience Builder made complex segmentation effortless. It integrates perfectly with Salesforce and saves us hours every week.”
Polly Chang
Database Executive
Game-changer. Highly recommended!
“Transformed how we segment audiences. The interface is incredibly user-friendly—even non-technical users are confident building audiences.”
5.0 Rating on AppExchange
Tailored to your use case. Just bring your questions.
Trusted by hundreds of Salesforce users
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Work Smarter in Salesforce - Not Harder

Unlock powerful segmentation without the complexity.

Save Hours Every Week

Free up valuable time with rapid audience creation and scheduled syncs.
Spend less time segmenting — and more time growing.

Improve Targeting Precision

Use any Salesforce data to create laser-focused audiences without technical hurdles.
More relevance. More clicks. More revenue.

Stay Clean and Compliant

Automatically remove outdated audience members and avoid sync errors.
Your data’s always fresh, your outreach always on point.

Remove IT Bottlenecks

Build audiences across objects without writing code or waiting for support.
Your team moves faster, independently.

Segmentation shouldn’t slow you down.

Start building smarter audiences in minutes.

A Fully-Integrated Segmentation Stack

Purpose-built features for smarter logic, synced data, and always-accurate audiences — all native in Salesforce.

SMART RULES. ZERO CODE.

Flexible Segmentation Logic

Handle complex conditions visually — no dev tickets, no workarounds.
Cross-object data connections
Build your audience filter criteria by accessing and linking as many child and parent records as you need.
Record Aggregation
Do calculations on the fly, like the sum of the amount of Won Opportunities or record counts in general.
Filter Exclusions
Use the “Without” filter option for precise exclusions.
AUTOMATION THAT JUST WORKS

Automation & Clean Data

Let Campaign Audience Builder do the heavy lifting — from dedupes to scheduled syncs.
Audience Scheduling
Automate your segmentation process. Keep your data up-to-date all the time. Schedule your audiences to be executed frequently. No manual work.
Campaign Member Deduplication
Deduplicate your Campaign Members by checking for duplicates via the email address field. Automatically or manually clean up the identified duplicate records.
Campaign Cleansing
Keep your data clean. Automatically remove out-dated campaign member records that don't match your criteria anymore.
CONNECT & EXECUTE

Integrated Activation

Send audiences where they need to go — with zero exports or manual syncs.
Pardot Integration
Say goodbye to Pardot limitations. Segment in Salesforce core and transfer your audiences to Pardot lists. Define sync rules to create new Prospects from Salesforce records.
Flow and Apex Integration
Build custom actions and third-party integrations, and let your users execute them with their selected audiences.
Marketing Cloud Integration
No segmentation in SFMC. No SQL. Simply add your audiences to Data Extensions or use the Campaign Entry Source in Journey Builder.

Ready to see these features in action?

Let us show you how we make segmentation easier, faster, and scalable.

5.0 AppExchange Rating

Cross-object data connections

Build your audience filter criteria by accessing and linking as many child and parent records as you need.

Record Aggregation

Do calculations on the fly, like the sum of the amount of Won Opportunitys or record counts in general.

Filter Exclusions

Use the “Without” filter option for precise exclusions.

Automation & Clean Data

Let Campaign Audience Builder handle the manual work — so you don’t have to.

Audience Scheduling

Automate your segmentation process. Keep your data up-to-date all the time. Schedule your audiences to be executed frequently. No manual work.

Campaign Cleansing

Keep your data clean. Automatically remove out-dated campaign member records that don't match your criteria anymore.
Schedule and Cleanse. Automate the process. Keep your data up-to-date and clean. All done for you in the background.

Integrated Activation

Send audiences where they need to go — with zero exports or manual syncs.

Questions? We’re glad you asked.

Which data is accessible for segmentation with CAB?
Which data is accessible for segmentation with Campaign Audience Builder?
Can I process large data volume (>50.000 records)?
Do I need Pardot or Marketing Cloud to use the tool?
Is my data safe? Do you provide a SOC2 certificate?
Do I need technical / coding skills to use the tool?
What are the available editions and how do they differ?
Do you offer a Trial and a Free Edition?
How long does the app setup take?

Questions unanswered? We're here to help.

Contact Support

Ready to streamline and automate your segmentation process?

Get started in minutes

Book a Demo

Curious how the tool can cover all your segmentation scenarios and challenges?
Book a web consultation with one of our experts to get a personalized live-demo.
Book Now

Get Started

You got all you need and want to dive directly into the tool?
Follow our setup guide and install the app. Start now with the 14-days Free Trial.
Start Now

Smarter Segmentation Starts Now
in Just 4 Easy Steps

Your total time effort: Less than 2 Hours
1. Step
Book your Demo
Kick things off by booking your personalized demo and submitting a short prep form. That’s it.
Your time effort: < 5 Minutes
2. Step
Personalized Demo
We’ll tailor the session to your use cases and show you how to build smarter, automated audiences — no code required. Bring your open questions.
Your time effort: < 30 Minutes
3. Step
Guided Setup
Together, we’ll complete all setup steps so you’re ready to launch your first automated audiences.
Your time effort: < 30 Minutes
4. Step
Team Enablement
We’ll train your team to become segmentation experts — ready to build, schedule, and scale with confidence.
Your time effort: 60 Minutes

🚀 Let's get started!

Book your personalized Demo

No Commitment
No setup fees
Just better segmentation

5.0 AppExchange Rating

Trusted by 100+ Salesforce teams. Live in < 2 hours.
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