Use Cases

🎯 Sounds familiar?

Let us show you exactly how Campaign Audience Builder solves it.
Get a free segmentation walkthrough — live and tailored to you.

Book your personalized Demo

One tool, many beneficiaries.

Marketeers

Accelerate audience segmentation and efficiency

hover to show details

Marketeers

Less or no dependencies to the IT team. Don’t wait until your tickets are resolved. You can now do it all by yourself.

Save time! No more manual, redundant work on segmentation tasks that can and should be automated.

Be the master of segmentation in Salesforce Core. Easily transfer your audiences to Campaigns, Pardot or Marketing Cloud.

Admins / Devs

Enable your users with a powerful segmentation engine.

Admins / Devs

Free up time for your core tasks instead of answering and solving segmentation requests from the Marketing team.

Build custom audience actions for your end users with Flows. Let them update audiences or create related records.

Create a fully automated segmentation process. Define segmentation criteria and set up automation for data transfer.

Architects

Design flawless system architecture without hurdles or performance loss.

Architects

Keep your data model clean. Don’t replicate segmentation-relevant data on contact or account level just to use reports on it.

Avoid or get rid of automation that just exists to update fields on objects where this data doesn’t belong.

Marketing requirements don’t impact your system architecture and business logic.

CIO / CTO

Save your budget and create more time for the important tasks of your teams.

CIO / CTO

Save tons of money compared to Data Cloud. If your core data is in Salesforce there is no need to implement a whole new platform.

You don’t have to spend effort and resources on custom implementations to cover segmentation requirements.

If you’re using the Pardot Custom Object Integration to get a bit more data points, you should use Campaign Audience Builder. Its cheaper and much more powerful.

Why Salesforce Teams
Choose Campaign Audience Builder

Backed by measurable data — better execution, fewer bottlenecks, and happier teams.

* Based on a 2024 survey of Campaign Audience Builder users across SMB, mid-market, and enterprise organizations.

8x faster

Audience segmentation on average.

53% less time

spent managing campaigns.

4.5h saved/week

per user on segmentation tasks.

23% fewer IT tickets

from marketing teams.

Real Stories. Real Results. Real Fast.

Don’t take our word for it — here’s what customers are saying.

Nick Letham

Senior Email Marketing Manager

Intuitive, powerful, and packed with value

“It’s simple, intuitive, and hides a lot of powerful features under the hood. We were finally able to close gaps where standard Salesforce fell short.”

Kelly Langer

Sales Intelligence Leader

Fast, easy & precise segmentation.

“Campaign Audience Builder made complex segmentation effortless. It integrates perfectly with Salesforce and saves us hours every week.”

Polly Chang

Database Executive

Game-changer. Highly recommended!

“Transformed how we segment audiences. The interface is incredibly user-friendly—even non-technical users are confident building audiences.”

5.0 Rating on AppExchange

Book your personalized Demo

Tailored to your use case. Just bring your questions.

Trusted by hundreds of Salesforce users

Segment like a Pro

Campaign Audience Builder provides all the segmentation features you need and want - and more.

Cross-object data connections

Build your audience filter criteria by accessing and linking as many child and parent records as you need.

Audience Scheduling

Automate your segmentation process. Keep your data up-to-date all the time. Schedule your audiences to be executed frequently. No manual work.

Campaign Cleansing

Keep your data clean. Automatically remove out-dated campaign member records that don't match your criteria anymore.

Record Aggregation

Do calculations on the fly, like the sum of the amount of Won Opportunitys or record counts in general.

Filter Exclusions

Use the “Without” filter option for precise exclusions.

Cross-object data connections. Build your audience filter criteria by accessing and linking across as many child and parent records as you need.

Schedule. Automate the segmentation process. Keep your data up-to-date all the time. No manual work.

Cleanse. Keep your data clean. Remove out-dated records that don't match your criteria anymore.

Aggregate. Do calculations on the fly, like the sum of Opportunity amounts or record counts.

Exclude. Use the “Without” filter option for precise exclusions.

Fully integrated

Transfer your audiences to your favorite marketing tool or trigger custom actions with Salesforce Flows.

Pardot Integration

Say goodbye to Pardot limitations. Segment in Salesforce core and transfer your audiences to Pardot lists. Define sync rules to create new Prospects from Salesforce records.

Marketing Cloud Integration

No segmentation in SFMC. No SQL. Simply add your audiences to Data Extensions or use the Campaign Entry Source in Journey Builder.

Flow and Apex Integration

Build custom actions and let your users execute them with their selected audiences.

Pardot. Segment in Salesforce core and transfer your audiences to Pardot lists. Build custom sync rules.

Marketing Cloud. No segmentation in SFMC. No SQL. Simply add your audiences to Data Extensions.

Flow and Apex. Build custom actions and let your users launch these with audiences.

Questions? We’re glad you asked.

Questions unanswered? We're here to help.

Contact Support

Salesforce Segmentation App

Point-and-Click Audience Building, Natively in Salesforce

Empower your Salesforce team with the ultimate audience segmentation tool.

Build campaign-ready segments using all your Salesforce data — no code, no hassle. Automate your segmentation and launch faster.

100+ satisfied customers

Meet Campaign Audience Builder

Meet

CAMPAIGN

AUDIENCE BUILDER

Campaign Audience Builder

How To Save Hours — Every Week

Use Cases

Supercharge your segmentation and audience processes for optimal return on invest.

How Campaign Audience Builder helps you

Save tons of time, maximize efficiency and optimize your targeting.

Accelerate and automate your segmentation process

Maximize the efficiency of your Salesforce users

Prevent technical debt to keep your system healthy

Who can benefit from Campaign Audience Builder?

One tool, many beneficiaries.

Marketeers

Accelerate audience segmentation and efficiency

Admins / Devs

Enable your users with a powerful segmentation engine.

Architects

Design flawless system architecture without hurdles or performance loss.

CIO / CTO

Save your budget and create more time for the important tasks of your teams.

Fast, easy & precise audience segmentation.

Game-changer, highly recommended!

A great, time-saving addition to your suite of marketing tools.

Why Salesforce Teams Choose Campaign Audience Builder

Backed by measurable data — better execution, fewer bottlenecks, and happier teams.

8x faster

53% less time

4.5h saved/week

23% fewer IT tickets

Real Stories. Real Results. Real Fast.

Don’t take our word for it — here’s what customers are saying.

Segment like a Pro

Campaign Audience Builder provides all the segmentation features you need and want - and more.

Cross-object data connections

Audience Scheduling

Campaign Cleansing

Record Aggregation

Filter Exclusions

Campaign Member Deduplication

Fully integrated

Transfer your audiences to your favorite marketing tool or trigger custom actions with Salesforce Flows.

Pardot Integration

Marketing Cloud Integration

Flow and Apex Integration

Questions? We’re glad you asked.

Questions unanswered? We're here to help.

Ready to streamline and automate your segmentation process?

Book a Demo

Get Started

TRUSTED BY 100+ BUSINESSES

Product

Company

Help Center

Why Salesforce Teams
Choose Campaign Audience Builder